Leading crewing company Pinnicle Solutions has undergone a major re-brand and name change with the aim of better communicating its core business.
Now known as Pinnacle Crew, the company has a new modernised logo that clarifies the brand and maintains its reputation as an up-to-date supplier of highly trained and qualified crew for the live events industry.
As managing director Heath Freeman explains:
“Crewing is our entire emphasis. We took a decision a long time ago to be solely a crewing company and to concentrate all our efforts in this particular field. This means we are not distracted from what is our true area of expertise, as has seemed to have happened with some of our competitors. We feel being a dedicated crewing company best serves the needs of our clients.”
The change of spelling from Pinnicle to Pinnacle is also part of the company’s intention to offer the best possible service to the industry. It enables easier Internet search for both existing and potential clients, and clearly communicates the company’s position as one of the top crewing operations in the industry.
The new Pinnacle web site may be found at www.pinnaclecrew.co.uk.
The company was founded in 2001 by Heath Freeman and Mark Mower following several years experience in the live events industry. They saw a gap in the market for crew who could multi-task and bridge the gap between those crews who purely carry equipment, and technicians. This means that Pinnacle crew are more technically aware than many other crews in the industry. The company also puts a great emphasis on health and safety, ensuring that all their crew are fully trained and familiar with typical scenarios and equipment.
Picture (above) shows Pinnacle managing director Heath Freeman (centre), financial director Mark Mower (right) and operations manager Mark Sly displaying the company’s new corporate image and logo during a recent sponsored cycle ride to Paris, which raised around £2,000 for the Foundations for the Study of Infant Deaths.
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